Most of us are afraid of making mistakes. So are the founders. It is certain that you have faced one of the thousands of articles telling for what mistakes the Start-Ups have failed.

So, if we tell you that you need to make some mistakes on this journey? The famous marketing guru Seth Godin says: Faults, trials, wrong steps all make the basis of innovation in fact. As long as you do not make mistakes and try again, you will not get the perfect product.

Here are the 4 big mistakes that every builder should make during his start-up journey:

Pay through the nose!

Your partner, investor, business partner, friends or family… Some of the people in your life circle may break your trust, act contrary to the contract, share in-house secrets or do whatever it takes to make your company worse. You cannot stop this situation, but you can prepare for this situation. You have probably heard the phrase “I have taken lessons from my mistakes” at least once in your life. In entrepreneurship, too, those learnt from the mistakes are much more valuable than what is learned with success. Therefore, if you stumble since you trust someone, take lessons this situation. Think. What drove you into this situation? Were there any signals you did not see? What should you pay attention to avoid encountering such a situation again?

Take revenge
Usually you cannot stop your revenge impulses after you pay through the nose for the first time. At that moment no one can stop you.  Even if we tell you not to do it, you will try to get revenge or think about it at least once, but you will see that things do not go as planned. You will probably feel as if you are callow and ‘Polluted’ at the end of this attempt. You will get away from this mistake by experiencing just like the pain that you cannot feel without holding your hand to the stove. Don’t let negative thoughts take you captive and keep focusing on the future.

Don’t explain your idea to anyone
Let’s admit that everyone who steps into the world of entrepreneurship once falls into this trap.  We hide your ideas at least once fearing that our idea will be stolen or thinking that we are not in the maturity to convince others that the idea is worthwhile. This is the situation we most frequently encounter as the YFYI team. Hey entrepreneur, who fears that his idea will be stolen if he/she reveals it. Be sure that there are a lot of people who think or thought before you about your idea on the other end of the world. Remember, ideas are worthless as long as they are not realized.


As long as you hide your idea, you are closing the door to the development of your idea, not to mention that you reflect the feeling that you do not trust your addressee. You can develop your idea as you share it with the objective eyes, you can take advantage of others’ experiences, recognize new people who can make your idea successful, and even get the opportunity to create customers without entering the market. And if you have attributed much meaning to a worthless idea, sharing the idea instead of keeping it in yourself may allow your eyes to open earlier. What did we say? Innovation occurs by making mistakes. But the sooner you realize these mistakes, the sooner you will reach success. For this reason, open your mind and yourselves to the outer world, clearly explain your project and look for feedback.

Fall in love with your first thought
The sentence, again, that we often see: “My idea is perfect, everyone will want to buy and I will make a lot of money as soon as I release my product.”

Even if we pile up the articles and studies in front of our entrepreneurs telling that it is very difficult for the market top require this on its own; the first idea is like the first attempt, the first baby. It’s hard to break. For this reason, it is not possible to be an experienced entrepreneur without making this mistake.  You make this mistake again, but you should go forward fast. You may come across the fact that nobody buys your product, when you the product on the market after you carry out R&Ds in order to make a super technologic, multifunctional but non-marketable product. For this reason, test this error quickly. Go out on the street and try to sell your idea before you make the product. If not, question your opinion, do you really need this product? The customer may sometimes want to buy only flip-flops other than multifunctional shoes. 🙂


In order to realize this error quickly, it is necessary to learn terms such as Lean Start-Up Technology Push and Market Pull, Customer Development and Minimum Viable Product.

Bonus: Being an entrepreneur means being confident. You cannot set off for this journey without self-confidence. If you cannot support this self-confidence with humility, you cannot survive this journey. Embrace the mistakes with modesty and continue walking!


Posted by yfyi

Leave a reply

Your email address will not be published. Required fields are marked *